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Disney is planning to show a 90-second trailer for Gore Verbinski's epic-looking western, The Lone Ranger at the big game. It costs $4 million for 30 seconds of air time during the Super Bowl, so Disney is paying $12 million dollars to show off their new movie to football fans. That's just crazy to me. To make sure people know a new trailer is coming, the studio has released a teaser for the Super Bowl spot and a poster.
The movie stars Johnny Depp, Armie Hammer, Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, and Helena Bonham Carter. There was a ridiculously high budget on the film; they spent around $250 million. it looks like it will be fun, but $250 million worth of fun? I guess we'll have to wait and see. I'm sure the studio is really hoping that Depp can pull in an audience for this one. I've seen a lot of lack of excitement for the film, not only on the internet, but even with general audiences. Whenever the trailer plays in a theater there seems to be a lot of moans and groans from the audience.
