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Hey! I like Chipotle. The mexican food company has created a wonderful CG animated short film called "The Scarecrow," which was made to promote its mission to serve sustainably raised food. Along with the short they've released a free mobile game for Apple devices that "encourages consumers not to eat processed food and follows a scarecrow’s search for healthier options."
According to Variety, this is the first of many new pieces of entertainment-based content that Chipotle will roll out next year further attacking Big Food. They plan "to produce four dark comedies under the 'Farmed and Dangerous' name for online platforms that promote better eating, especially among younger Millennials."
The short also includes a great rendition of Willy Wonka and the Chocolate Factory’s “Pure Imagination” by Fiona Apple. Enjoy!
