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Grammy Award winning producer Timbaland is jumping into the spirits business with the launch of a new sparkling liqueur called LeSutra.
Timbaland is co-owner in the new company, along with partners who are veterans in the business.
The multi-platinum producer is working with Tom Bruno, co-founder of Grey Goose Vodka, wine & spirit distribution expert Ryan Rosenberg and marketing “masterminds” Adam Berkowitz and Jonathan Webb.
The ultra-premium brand liqueur will come in four different flavors and according to the founders, LeSUTRA will “revolutionize the liqueur industry” by tapping into a variety of tastes and demographics.
“Everything that I create is groundbreaking and LeSUTRA is no different,” said co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA. “
LeSUTRA, which was inspired by the Kama Sutra, will launch in three different flavors – blueberry, strawberry, grape and peach.
Grey Goose co-founder Tom Bruno was also excited about his latest brand and business venture.
“With all my years in the wine and spirits industry, I have come across many fledging brands,” Tom Bruno said. “It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSUTRA.”
Timbaland is planning a massive launch party for LeSUTRA this Labor Day in Miami.
LeSUTRA is 30 Proof and will be priced at $29.99 for 750 mL and $19.99 for 375 mL. LeSUTRA Sparkling Liqueur launch on the East coast in this summer, with plans to expand nationwide in 2013.
