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Multi-Grammy winning producer, songwriter and musician RedOne has teamed up wth “Slim” and “Baby” Williams’ Cash Money Records to launch two new acts, Mohombi and TalkBack, who will be signed to the Cash Money/2101 Records imprint.
The Moroccan born artist, born Nadir Khayat, has collaborated with the likes of Lady Gaga, Akon, Jennifer Lopez, Pitbull, Enrique Iglesias, Nicole Scherzinger, Nicki Minaj and Usher, among others.
RedOne, who is also the founder and CEO of 2101 Records in a joint venture with Lucian Grainge of Universal Music, will join forces with Ronald “Slim” and Bryan “Baby” Williams’ Cash Money Records inside the Universal Music Group system.
“I have always been impressed with the way Slim and Baby do business. Their determination to build their artists’ careers from the ground to super stardom, shows their sheer commitment,” RedOne explained. “I have strived to work with the best in the industry throughout my career and this opportunity to partner my 2101 label with Cash Money on these projects is one such example. Together, we’ll be able to continue to help Build Global Stars and make hit music that we hope fans around the world will enjoy”
Adding to their blooming book business, oil investments, pop stars and other forms of investing, Cash Money adds RedOne to an already busy and ever-changing roster.
“We consider Cash Money a family, and RedOne fits right in,” said Slim about the joint venture. “He is a world-class producer, songwriter, musician and now record executive who just adds to what we have built here, and look forward to expanding in the years ahead.”
The first two artists will be Swedish-Congolese singer and songwriter Mohombi, and pop trio Talkback.
Mohombi has collaborated with such artists as T.I., Far East Movement, Pitbull, Nelly, Akon and Nicole Scherzinger and has garnered 200 million views on YouTube.com.
Mohombi has also scored multi-platinum, chart-topping singles in France, Spain, Holland, Belgium, Switzerland and Sweden, with a Top 10 hit in Canada and a #1 single in Japan.
Los Angeles, California-based Talkback consists of three siblings, Jet, Bri and Matt, whose first single, “Laugh, Laugh,” is currently in rotation on several radio stations across the world.
RedOne’s work has earned more than 50 international hit singles in the past five years, including 20 #1 singles co-writing and producing Nicki Minaj’s “Pound the Alarm.”
To date, RedOne has earned three GRAMMY Awards, been named BMI’s Songwriter of the year in 2010, Billboard magazine’s Producer of the Year and multiple awards from the Swedish Music Publishers Association.
