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50 Cent and Timbaland, two of the music industry’s biggest forces, have joined together and formed a new partnership around 50′s SMS Audio brand.
Timbaland will invest an undisclosed amount into SMS Audio, in addition to joining the company’s board of directors.
Timbaland will have involvement in the design and audio engineering process for new products that are being launched by SMS Audio.
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
The SMS Audio company already produces a variety of products, including STREET by 50, the DJ Pro Performance headphones and SYNC by 50.
50 Cent expects Timbaland’s years of experience in the recording studio producing hits for artists like Jay-Z, Justin Timberlake, Nelly Furtado and others, to pay off.
“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” 50 Cent said. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”
