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YouTube has announced nominations for its first ever Music Awards this week, and it's Eminem, Justin Bieber and Kendrick Lamar among them.
Em is up for Artist of the Year, against Bieber, Nicki Minaj, PSY, Rihanna, and Macklemore & Ryan Lewis, among others. Kendrick is nominated in the Youtube Breakthrough category, along with Macklemore & Ryan Lewis, Passenger, Naughty Boy and Rudimental.
Youtube viewers can vote on the nominations, which includes categories likes Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year.
Nominees for Video of the Year include Epic Rap Battles of History's "Barack Obama vs Mitt Romney" and Macklemore & Ryan Lewis' "Same Love."
The YouTube Music Awards are set to be directed by Spike Jonez, and will air live on the web November 3 from New York City, New York's Pier 36. A full list of nominees are as follows:
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History "Barack Obama vs Mitt Romney"
Demi Lovato "Heart Attack"
Girls' Generation * "I Got A Boy"
Justin Bieber (feat. Nicki Minaj) "Beauty And A Beat"
Lady Gaga * "Applause"
Macklemore & Ryan Lewis (feat. Mary Lambert) "Same Love"
Miley Cyrus "We Can't Stop"
One Direction * "Best Song Ever"
PSY "Gentleman"
Selena Gomez * "Come & Get It"
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed *to artists.
Eminem
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) "Mirrors
Jayesslee * "Gangnam Style"
Lindsey Stirling and Pentatonix * "Radioactive"
ThePianoGuys "Titanium / Pavane"
Walk Off the Earth (feat. KRNFX) "I Knew You Were Trouble"
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
Diamonds
Gangnam Style
Harlem Shake
I Knew You Were Trouble
Thrift Shop
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi "ENDLESS FANTASY"
Atoms For Peace "Ingenue"
Bat For Lashes "Lilies"
DeStorm* "See Me Standing"
Toro Y Moi "Say That"
Em is up for Artist of the Year, against Bieber, Nicki Minaj, PSY, Rihanna, and Macklemore & Ryan Lewis, among others. Kendrick is nominated in the Youtube Breakthrough category, along with Macklemore & Ryan Lewis, Passenger, Naughty Boy and Rudimental.
Youtube viewers can vote on the nominations, which includes categories likes Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year.
Nominees for Video of the Year include Epic Rap Battles of History's "Barack Obama vs Mitt Romney" and Macklemore & Ryan Lewis' "Same Love."
The YouTube Music Awards are set to be directed by Spike Jonez, and will air live on the web November 3 from New York City, New York's Pier 36. A full list of nominees are as follows:
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History "Barack Obama vs Mitt Romney"
Demi Lovato "Heart Attack"
Girls' Generation * "I Got A Boy"
Justin Bieber (feat. Nicki Minaj) "Beauty And A Beat"
Lady Gaga * "Applause"
Macklemore & Ryan Lewis (feat. Mary Lambert) "Same Love"
Miley Cyrus "We Can't Stop"
One Direction * "Best Song Ever"
PSY "Gentleman"
Selena Gomez * "Come & Get It"
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed *to artists.
Eminem
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) "Mirrors
Jayesslee * "Gangnam Style"
Lindsey Stirling and Pentatonix * "Radioactive"
ThePianoGuys "Titanium / Pavane"
Walk Off the Earth (feat. KRNFX) "I Knew You Were Trouble"
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
Diamonds
Gangnam Style
Harlem Shake
I Knew You Were Trouble
Thrift Shop
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi "ENDLESS FANTASY"
Atoms For Peace "Ingenue"
Bat For Lashes "Lilies"
DeStorm* "See Me Standing"
Toro Y Moi "Say That"
I hope that Youtube will expand their awards in the future and do more of an Award show for the Youtube Celeberities. Because this is just another music award. This may aswell be the same as MTV music awards.
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