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Hailed by some as a style icon for her generation, Rihanna is reportedly in negotiations to sign a $1 million plus deal with Puma that would allow her to create sneakers and some apparel. According to the New York Daily News, she would also be responsible for actively wearing and promoting the brand, which would restrict her from wearing rival brands like Nike or Adidas.
RiRi has already found success with a string of endorsement deals including previous collaborations with MAC Cosmetics, British streetwear brand River Island, a perfume collection and a line of Armani jeans she helped design.
Other artists that have previously endorsed Puma include Keri Hilson and Meek Mills.
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