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As New York Fashion Week (NYFW) is in full gear, so is a little blizzard called Nemo.
While others try to keep up with tradition against all odds, P. Diddy used this moment to his advantage.
Friday the well-rounded mogul went down in history as the first designer to ever use a social media site as a platform for a fashion show.
Doing something that has never been done before, the Bad Boy head honcho used Instagram to show off his new Sean John Fall 2013 collection.
In a nutshell, Diddy's reasoning for doing this wasn't just for historical purposes or due to the weather, but also because he believes Instagram is a place where his consumer lives.
The designer uploaded pictures every half hour between 10am and 5pm.
Take a peek at some of the looks he brought down the cyber runway.
Stay fly during the blizzard. @seanjohn available [MENTION=7642]macy #seanjohninstagramfashionshow RT to the world! twitter.com/iamdiddy/statu…
— iamdiddy (@iamdiddy) February 8, 2013
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