Article: Hip-Hop’s “Holy Grail”: Certified Platinum Status

[Mr. Kennedy]

Jay-Z's surprise announcement of his new album has been coupled with a possibly revolutionary deal. Could it be the way forward for music sales?

Yesterday saw Jay-Z make the surprise announcement of his new album “Magna Carta Holy Grail” during half time of game 5 of the NBA Finals between Miami Heat and the San Antonio Spurs. This was no ordinary announcement. It was made via a 3 minute advertisement featuring Hov in the studio with Rick Rubin, Swizz Beatz, Pharrell Williams and Timbaland, all working on the upcoming album. The release date of July 4th and the fact it was announced at the NBA Finals would usually be the big talking points of the news. However, the biggest surprise of the announcement is the fact that Jay-Z has struck a rather interesting deal with electronics giant Samsung.

Article continued here: http://thekoalition.com/2013/06/jay-...atinum-status/

Leave your thoughts!

[Vinnie P]

Good read man. I like the whole concept with Samsung. Sad to hear that the only platinum artists from 2012 are Drake and Nicki Minaj.

[adoutlaw]

drake and nicki minaj its official retards are buying music

[coughdrops]

This kind of deal really kills the status that going platinum brings with it. Usually you have 1 million+ people who like your music putting down money for it; here you have a single entity buying a million copies and giving it out to people who purchase their product.

[Mr. Kennedy]

This kind of deal really kills the status that going platinum brings with it. Usually you have 1 million+ people who like your music putting down money for it; here you have a single entity buying a million copies and giving it out to people who purchase their product.

Maybe so.

But on the flipside, artists could feel proud of the fact that major companies are essentially investing in their music. It could be another tool for rappers to use in the braggadocios side to Hip Hop. "I got more guns than you do. I got more chains than you do. I got more hoes than you do. I got more sponsors than you".

[Combz]

why he gotta call his album the holy grail. im getting tired of jay z and kanye west corny mockery of christianity in there songs and albums they are rich losers