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Exclusive: "A million dollars is not enough," Lobel says. "So, we'll make the product and we'll try to get $10 million for it."
Breaking down the motivation behind their upcoming release, longtime manager of Bone thugs-n-harmony Steve Lobel spoke with HipHopDX about plans for the group’s million dollar album. Following in the steps of Wu-Tang Clan earlier this year, Bone thugs announced that they would produce a single, $1 million copy of their final group album and sell the product to the highest bidder.
Detailing the plan from the HipHopDX offices in an interview that first aired on DX Daily, Lobel said that the group hopes to peak $10 million for the sale.
“I been with Bone 20 years,” he said. “A million dollars is not enough. So, we’ll make the product and we’ll try to get $10 million for it. And then make something for the fans ‘cause the fans really want something. A lot of people just wanna say they did it. There’s a lot of billionaires around the world that might just say, ‘You know what? I’m gonna do it just to do it.’ They have nothing else to do with their money. They just wanna be cool.”
In July, Krayzie Bone spoke with HipHopDX about the concept for their final album.
“When I heard about what [Wu-Tang Clan] was doing—and I think it was you who told me about it—I just thought it was a brilliant and genius idea,” he said. “I thought to myself, ‘It’s not that many groups that can do something like this and have major results from it—Wu-Tang being one and us another.’ I took it back to my dudes and they thought it was a [great] idea. Ever since I told Bizzy [Bone] about it, he’s been on my neck everyday like, ‘Yo, we need to do this, Kray! We need to do this, I’m telling you. I love Wu-Tang but I think we’ll have much better results, I’m telling you.’ We talked about it for a while then we were coming up on this world tour. We said we need to do everything simultaneously. The idea for that is to make it the final group project. What better way to go out and to solidify the [Bone thugs-n-harmony] brand. I don’t see no other way. It has to be big. We have to make sure we reach everybody. So I think doing it like this will be huge, especially for our last group album.”
Breaking down the motivation behind their upcoming release, longtime manager of Bone thugs-n-harmony Steve Lobel spoke with HipHopDX about plans for the group’s million dollar album. Following in the steps of Wu-Tang Clan earlier this year, Bone thugs announced that they would produce a single, $1 million copy of their final group album and sell the product to the highest bidder.
Detailing the plan from the HipHopDX offices in an interview that first aired on DX Daily, Lobel said that the group hopes to peak $10 million for the sale.
“I been with Bone 20 years,” he said. “A million dollars is not enough. So, we’ll make the product and we’ll try to get $10 million for it. And then make something for the fans ‘cause the fans really want something. A lot of people just wanna say they did it. There’s a lot of billionaires around the world that might just say, ‘You know what? I’m gonna do it just to do it.’ They have nothing else to do with their money. They just wanna be cool.”
In July, Krayzie Bone spoke with HipHopDX about the concept for their final album.
“When I heard about what [Wu-Tang Clan] was doing—and I think it was you who told me about it—I just thought it was a brilliant and genius idea,” he said. “I thought to myself, ‘It’s not that many groups that can do something like this and have major results from it—Wu-Tang being one and us another.’ I took it back to my dudes and they thought it was a [great] idea. Ever since I told Bizzy [Bone] about it, he’s been on my neck everyday like, ‘Yo, we need to do this, Kray! We need to do this, I’m telling you. I love Wu-Tang but I think we’ll have much better results, I’m telling you.’ We talked about it for a while then we were coming up on this world tour. We said we need to do everything simultaneously. The idea for that is to make it the final group project. What better way to go out and to solidify the [Bone thugs-n-harmony] brand. I don’t see no other way. It has to be big. We have to make sure we reach everybody. So I think doing it like this will be huge, especially for our last group album.”