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Forbes rolled out another annual list this week, this one ranking "Football's Most Valuable Teams". Leading the pack is the Dallas Cowboys who have become the NFL's first and only $2 billion franchise.
The magazine announced the list Wednesday (September 5), breaking down each team's value, from revenues earned through sponsorship, merch, etc. ... and the Cowboys beat out everyone with an estimated value of $2.1 billion, which Forbes says is "a conservative estimate." This comes despite the Cowboys not reaching the Super Bowl in 16 years.
According to Forbes.com, the Texas team's value was considered by taking into account their $80 million in sponsorship income, their state-of-the art stadium, and the fact that they are the only team in the NFL that distributes its own merchandise to retailers.
Owner Jerry Jones bought the Cowboys in 1989 for $150 million. Its current value is roughly a 715% increase to today's value, factoring in inflation.
The Cowboys top the annual list for the sixth consecutive year, but the New England Patriots (worth $1.63 billion) passed the Washington Redskins ($1.6 billion) for the second spot.
The New York Giants, valued at $1.46 billion, landed in fourth and the Houston Texans rounded out the top five at $1.3 billion. The Giants' cross-town rivals, the New York Jets, share the same stadium, but Forbes ranks their net worth at about $200 million less than the Giants with $1.28 billion.
Coming in last is the Jacksonville Jaguars, who are estimated to be worth $770 million. However, evenly shared national media money has grown nearly every team in the league since the NFL merger in 1970. Wayne Weaver paid $208 million for the expansion Jaguars in 1993, and the team has never been to the Super Bowl and have made it to the postseason only twice since 1999. But, in January, billionaire Shahid Khan paid $770 million for the team.
Below are the full list of rankings (via Forbes.com)
1. Dallas Cowboys - $2.1 billion.
2. New England Patroits - $1.63 billion.
3. Washington Redskins - $1.6 billion.
4. New York Giants - $1.46 billion.
5. Houston Texans - $1.3 billion.
6. New York Jets - $1.28 billion.
7. Philadelphia Eagles - $1.26 billion.
8. Chicago Bears - $1.19 billion.
9. San Francisco 49ers - $1.17 billion.
10. Green Bay Packeers - $1.16 billion.
11. Baltimore Ravens - $1.16 billion.
12. Indianapolis Colts - $1.15 billion.
13. Denver Broncos - $1.13 billion.
14. Pittsburgh Steelers - $1.1 billion.
15. Miami Dolphins - $1.06 billion.
16. Carolina Panthers - $1.04 billion.
17. Seattle Seahawks - $1.04 billion.
18. Tampa Bay Buccaneers - $1.03 billion.
19. Tennessee Titans - $1.01 billion.
20. Kansas City Chiefs - $1 billion.
21. Cleveland Browns - $987 million.
22. Minnesota Vikings - $975 million.
23. New Orleans Saints - $971 million.
24. San Diego Chargers - $936 million.
25. Arizona Cardinals - $922 million.
26. Cincinnati Bengals - $871 million.
27. Detroit Lions - $855 million.
28. Atlanta Falcons - $837 million.
29. Buffalo Bills - $805 million.
30. Oakland Raiders - $785 million.
31. St. Lous Rams - $780 million.
32. Jacksonville Jaguars - $770 million.
The magazine announced the list Wednesday (September 5), breaking down each team's value, from revenues earned through sponsorship, merch, etc. ... and the Cowboys beat out everyone with an estimated value of $2.1 billion, which Forbes says is "a conservative estimate." This comes despite the Cowboys not reaching the Super Bowl in 16 years.
According to Forbes.com, the Texas team's value was considered by taking into account their $80 million in sponsorship income, their state-of-the art stadium, and the fact that they are the only team in the NFL that distributes its own merchandise to retailers.
Owner Jerry Jones bought the Cowboys in 1989 for $150 million. Its current value is roughly a 715% increase to today's value, factoring in inflation.
The Cowboys top the annual list for the sixth consecutive year, but the New England Patriots (worth $1.63 billion) passed the Washington Redskins ($1.6 billion) for the second spot.
The New York Giants, valued at $1.46 billion, landed in fourth and the Houston Texans rounded out the top five at $1.3 billion. The Giants' cross-town rivals, the New York Jets, share the same stadium, but Forbes ranks their net worth at about $200 million less than the Giants with $1.28 billion.
Coming in last is the Jacksonville Jaguars, who are estimated to be worth $770 million. However, evenly shared national media money has grown nearly every team in the league since the NFL merger in 1970. Wayne Weaver paid $208 million for the expansion Jaguars in 1993, and the team has never been to the Super Bowl and have made it to the postseason only twice since 1999. But, in January, billionaire Shahid Khan paid $770 million for the team.
Below are the full list of rankings (via Forbes.com)
1. Dallas Cowboys - $2.1 billion.
2. New England Patroits - $1.63 billion.
3. Washington Redskins - $1.6 billion.
4. New York Giants - $1.46 billion.
5. Houston Texans - $1.3 billion.
6. New York Jets - $1.28 billion.
7. Philadelphia Eagles - $1.26 billion.
8. Chicago Bears - $1.19 billion.
9. San Francisco 49ers - $1.17 billion.
10. Green Bay Packeers - $1.16 billion.
11. Baltimore Ravens - $1.16 billion.
12. Indianapolis Colts - $1.15 billion.
13. Denver Broncos - $1.13 billion.
14. Pittsburgh Steelers - $1.1 billion.
15. Miami Dolphins - $1.06 billion.
16. Carolina Panthers - $1.04 billion.
17. Seattle Seahawks - $1.04 billion.
18. Tampa Bay Buccaneers - $1.03 billion.
19. Tennessee Titans - $1.01 billion.
20. Kansas City Chiefs - $1 billion.
21. Cleveland Browns - $987 million.
22. Minnesota Vikings - $975 million.
23. New Orleans Saints - $971 million.
24. San Diego Chargers - $936 million.
25. Arizona Cardinals - $922 million.
26. Cincinnati Bengals - $871 million.
27. Detroit Lions - $855 million.
28. Atlanta Falcons - $837 million.
29. Buffalo Bills - $805 million.
30. Oakland Raiders - $785 million.
31. St. Lous Rams - $780 million.
32. Jacksonville Jaguars - $770 million.