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Could a reveal from Sony and Microsoft not be too far off?
Sony and Microsoft may not be prepared to talk about their next-gen consoles, but that doesn't mean other industry figures feel the same.
At his keynote address during Gamescom's opening ceremony, EA's president of labels Frank Gibeau teased that he has already seen both the PS4 and Xbox 720.
Free-to-play will become the dominant pricing model by the end of the decade.
"I've seen both of them," he said in an address highlighting the industry's future. "Ten years ago we used to measure our market in terms of 200 million people. Now we are at a billion people playing games and we have a straight line view on 2 billion."
Though rumours about the next generation consoles have been swirling for some time, both Sony and Microsoft have remained quiet on the status of their next consoles. Despite reports last week that Microsoft had discussed the "next Xbox" in an interview, the company quickly came out to explain its words had been taken out of context.
Whether Gibeau has seen actual working models of the consoles, or just early prototypes isn't clear. But could the fact that he's referenced them publicly mean that Sony and Microsoft may not be far off doing the same?
Gibeau rounded off his keynote by echoing Peter Moore's words about free-to-play in the industry, saying, "Free-to-play will become the dominant pricing model by the end of the decade."
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