Love Borderlands 2, but hate buying things digitally? Gearbox has bundled DLC into a physical "Add-On Content Pack," containing the Captain Scarlett and Mr. Torgue campaigns, the Mechromancer character, a Golden Key, and other DLC for $29.99. The DLC comes to $40 when all bought individually.
Being an add-on pack, it does not contain the game itself. The Add-On Content Pack will start adding on content February 26 "worldwide," on PS3, Xbox 360, and PC.