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Twitch will begin instituting new policies that clearly label sponsored broadcasts on its channels, the video streaming platform announced on its blog. "We want complete transparency and unwavering authenticity with all content and promotions that have a sponsor relationship," Twitch wrote. Copy and graphics for future Twitch-driven campaigns will now have labels to indicate that they are promotional in nature.
For instance, the front-page video carousel will include a new "sponsored" graphic when applicable, and Twitch will add sponsored labels to its content newsletters as well. Future tweets from the streaming platform's official accounts will also include language that indicates if the broadcast is promotional as well. Twitch isn't the only company opting for more transparency in how sponsored content is listed; Valve introduced new policies for Steam Curators to openly disclose paid recommendations this week as well.
