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You'll never be home alone for the big match again, boast Sky and Microsoft as they launch the Sky Player on Xbox 360.
The service will make it possible to invite virtual friends over to watch a string of on-demand content.
The two companies are promising entertainment lovers a transformation in the way they watch television as the Sky Player launches on Xbox LIVE.
Xbox 360 owners will have access to all the live and on-demand pay TV content via their console.
This includes Sky1 TV shows, Sky Movies, MTV, Disney, G.O.L.D, Sky Arts, Nickelodeon, National Geographic, Eden and History.
The emphasis will be on sport, with fans able to enjoy the biggest sports events as they happen from Sky Sports, ESPN and Eurosport.
To watch Sky Player on Xbox 360, customers will need an Xbox LIVE Gold membership, which will also give viewers access to interactive features.
These viewers will be able to use their Xbox avatar in an "Avatar Party Mode" to watch live TV alongside their friends' avatars.
They will be able to chat live and interact with each other through their Xbox.
Neil Thompson, Senior Regional Director at Microsoft, said: "It is clear that Xbox 360 is taking entertainment beyond the living room with unique social interactive entertainment experiences."
As well as 24 live streaming channels, Sky Player offers thousands of hours of on-demand programmes, making it the most comprehensive web-based on-demand service available from any UK and Ireland broadcaster, boasts Sky.
Non-Sky Direct to Home (DTH) customers will also require a monthly subscription which starts at £15 per month to Sky Player's Base Entertainment Pack.
Customers who want to watch Sky Sports 1, 2, 3 and Xtra, ESPN and the Sky Movies channels will be able to add these channels for an additional cost.
In addition to the live channels, customers will also have access to on-demand programmes from channels they subscribe to.
Existing Sky customers with Xbox Live Gold membership will be able to access Sky Player's on-demand content in line with the channels they are able to access through their core Sky TV subscription.
Customers with Sky Multiroom or Sky Broadband Unlimited subscriptions are additionally able to access live channels for no extra charge.
"Whether that's through their Sky set-top box, computer screen, Xbox 360 or mobile phone, customers have never enjoyed more choice, control and flexibility," said Griff Parry, director of On Demand at BSkyB.
One industry analyst at Digital Consumer Practice at Strategy Analytics called the introduction of Sky Player on Xbox is an exciting development for both companies.
"For BSkyB it offers further evidence that its future subscriber growth is not dependent on its traditional satellite set-top box strategy.
"And for Microsoft it is further confirmation that the Xbox is on its way to becoming not just a games console, but rather a complete home entertainment system."
The service will make it possible to invite virtual friends over to watch a string of on-demand content.
The two companies are promising entertainment lovers a transformation in the way they watch television as the Sky Player launches on Xbox LIVE.
Xbox 360 owners will have access to all the live and on-demand pay TV content via their console.
This includes Sky1 TV shows, Sky Movies, MTV, Disney, G.O.L.D, Sky Arts, Nickelodeon, National Geographic, Eden and History.
The emphasis will be on sport, with fans able to enjoy the biggest sports events as they happen from Sky Sports, ESPN and Eurosport.
To watch Sky Player on Xbox 360, customers will need an Xbox LIVE Gold membership, which will also give viewers access to interactive features.
These viewers will be able to use their Xbox avatar in an "Avatar Party Mode" to watch live TV alongside their friends' avatars.
They will be able to chat live and interact with each other through their Xbox.
Neil Thompson, Senior Regional Director at Microsoft, said: "It is clear that Xbox 360 is taking entertainment beyond the living room with unique social interactive entertainment experiences."
As well as 24 live streaming channels, Sky Player offers thousands of hours of on-demand programmes, making it the most comprehensive web-based on-demand service available from any UK and Ireland broadcaster, boasts Sky.
Non-Sky Direct to Home (DTH) customers will also require a monthly subscription which starts at £15 per month to Sky Player's Base Entertainment Pack.
Customers who want to watch Sky Sports 1, 2, 3 and Xtra, ESPN and the Sky Movies channels will be able to add these channels for an additional cost.
In addition to the live channels, customers will also have access to on-demand programmes from channels they subscribe to.
Existing Sky customers with Xbox Live Gold membership will be able to access Sky Player's on-demand content in line with the channels they are able to access through their core Sky TV subscription.
Customers with Sky Multiroom or Sky Broadband Unlimited subscriptions are additionally able to access live channels for no extra charge.
"Whether that's through their Sky set-top box, computer screen, Xbox 360 or mobile phone, customers have never enjoyed more choice, control and flexibility," said Griff Parry, director of On Demand at BSkyB.
One industry analyst at Digital Consumer Practice at Strategy Analytics called the introduction of Sky Player on Xbox is an exciting development for both companies.
"For BSkyB it offers further evidence that its future subscriber growth is not dependent on its traditional satellite set-top box strategy.
"And for Microsoft it is further confirmation that the Xbox is on its way to becoming not just a games console, but rather a complete home entertainment system."