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Xbox 720 to be Announced Before E3 and Cost Around $400, Says Research Firm

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  • Xbox 720 to be Announced Before E3 and Cost Around $400, Says Research Firm



    The next Xbox will be announced before E3 in June, will cost around $400, come bundled with an improved Kinect set-up and launch in November this year, according to research group Baird Equity.

    “Given the fragile state of the console game market, we expect the E3 trade show in June will take on added significance, most likely providing the industry with the first public opportunity to examine next-generation hardware,” wrote Baird’s Colin Sebastian in a note to investors.

    “Our checks suggest that next-generation console hardware will be largely built from ‘off the shelf’ high-end PC components, along with hybrid physical/digital distribution models, enhanced voice controls and motion sensing (Kinect integration with every Xbox), and broad multi-media capabilities.”

    “Moreover, a PC-based architecture (Intel chips in the case of Xbox) should have a number of advantages over custom-developed silicon: for one, the learning curve for software developers will be shorter than completely new technology. Second, the cost of production and retail price points should be lower than prior console launches,” he continued.

    “Third, it will be easier to build online services around PC chip architecture, including flexible business models (free-to-play, subscriptions) and multi-media (over the top) content offerings. For Microsoft, this design will also allow for more integration with Windows 8 and Windows Mobile devices.”
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